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Marketing Conclave: MARCON CoMES'17

Marketing Conclave: MARCON CoMES'17

Starts On: October 12, 2017
The Department of Marketing, College of Management and Economics Studies, UPES- Dehradun

Last Updated On : October 14, 2017

"The only fashion that never fades: Digital Marketing"

The Department of Marketing, College of Management and Economics Studies, UPES- Dehradun invites participants & audience around the nation for the conclave themed Innovative Digital Marketing for Brand Building to present innovative digital marketing campaigns for:

  • Airport
  • Petro Retail
  • Mobiles
  • Hotels
  • "Clean Ganga"- Special Category

Participants should choose a brand from any of the categories mentioned.

Rules and Regulations:

Submissions should be in the form of PPT along with an abstract of the campaign. PPT and abstract should clearly highlight following issues:

  • Campaign goals and tracking
  • Target audience, customer insight and targeting
  • Key campaign messages and offers
  • Campaign media plan and budget
  • Campaign asset production
  • Managing the assets to form the campaign and
  • Campaign execution
  • Time limit for each presentation: 07 Minutes & Time limit for queries: 03 Minutes
  • Abstract details: Maximum 100 words, Font Size- 12, Times New Roman, Line Space- 1.5, MS word file.
  • One team can have a maximum of 4 team members.


Key Note Speakers For Marketing Conclave:

-Prof. Mithileshwar Jha (Pro Vice Chancellor, Jain University)
-Mrs. Perin Devi (Director, Ministry of Petroleum and Natural Gas)
-Mrs. Perin Devi (Director, Ministry of Petroleum and Natural Gas)
-Mr. Sudipto Ghosh (Executive Director, Lenovo India)
-Prof. Vinay Sharma (Associate Professor, IIT Roorkee)
-Dr. Kumkum Bharti (Assistant Professor, IIM Kashipur)
-Mr. Abhijit Sanyal (President, DY Works)
-Mr. J.B.Singh (GM, Corporate Communication, AAI)

Two best entries in each of the five categories will be selected for presentations during MARCON CoMES'17. Top three teams will win attractive prizes and certificates.

Prizes upto Rs.45000/-

(Registration fee includes registration kit, networking tea & lunch)


  • Student Delegate: Rs. 500.00
  • Faculty Delegate: Rs. 1000.00
  • Participant (1-2 Members): Rs. 1500.00
  • Participant (3-4 Members): Rs. 2500.00

For more details please contact the coordinators:



Organizer's Contact Details

Rishabh Mahajan7895337372
Adithya Ruthvik7207706883

Important Dates

Date TitleDate
Last Date for Submission of PresentationSeptember 21, 2017
Last Date to Register for DelegatesOctober 30, 2017



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