Brand Wars: The Flagship Marketing Event of Business Conclave 2018
The flagship marketing event of Business Conclave is Brand Wars. Spread across two equally gruesome rounds, this event has the ability to change the way you approach any case in general. This year, we have tried to make this event as innovative as possible and thus the cases would consist of real life scenarios from the quirkiest of places you’d never imagine a case study would come from. Only the ones with the right combination of both left and right minds would survive till the end and win the Finale. So, in case you do think, you’re up for the challenge, do read below. The final on campus round will take place on 23-24th Feb 2018.
EVENT FORMAT AND TIMELINES:
1st Round: Online Quiz: 13th Feb
The first round is an online quiz Round, where teams of 2-3 members can participate. The online quiz will be conducted on 13th Feb 2018. The quiz will consist of 40 questions and will be conducted online for time duration of 30 minutes.
Part 1 - questions related to commerce and business world.
Part 2- questions related to current affairs in business world
Part 3- visual round (images, logos and slogans)
Part 4- link the elements (each question would consist of certain images and text that would relate to the answer. The teams are supposed to identify the answer with the help of given elements.)
2nd Round - Case Study competition (On Campus Round)
Top teams would be invited to take part in the campus round where they would be presenting their given case study solutions to the Business Conclave Jury and it would be followed by a Q and A session.(case study would be given to the participant 3 days before the campus round)
· No registration fee for any round
· All college students are eligible to participate in the competition
· One team should have 2-3 participants.
· The members must be from the same institute but they do not necessarily need to be of the same batch.
· A participant should be a member of only one team.
· In case of a tie, the time stamp of submission will be used to decide the qualifying teams for the next round.
· Decision of judges and organizers would be final and binding.
1st Prize: ₹10,000
2nd Prize: ₹7000
3rd Prize: ₹5000
Certificates to all the participants who got selected for final on-campus round.
Email Id: Brandwars.firstname.lastname@example.org
Aayush Agarwal: - 7060116822